Marketing debate and discussion Research Paper Example | Topics and Well Written Essays - 500 words

Marketing debate and discussion - Research Paper Example It is also satisfactory to the marketer by meeting marketing objectives. Nevertheless, as the above definition holds, other people criticize the process of marketing as to creating unnecessary needs and wants. Promotion services offered during marketing are always meant to attract many customers and give the company higher sales than the competitors. However, as Mattsson puts it, companies fail when they raise the expectations of the consumers beyond what they can actually provide. This raises the cost of marketing, and as a result of failure to deliver; more efforts are required to counter and correct the effect of the former promotion by both the marketer as well as the consumers (Mattsson 11-14). To meet specific customer expectations and or the failure to satisfy them may also translate to spending more by the customer. The successes of all marketing procedures highly depend on training and the competency of the marketing team and this as well translates to extra cost and need to the company. Therefore, marketing can be rightly seen to satisfy and cr eate needs, both to the marketer and to the target group. Mission statement for an organization is usually a theme that is well deliberated on as to how the business and operations relate to the customers, employees, management and the ownership structure of the enterprise. Mission statements are very essential to any organization as they aid in marketing through the following three ways; shows how a marketing plan fulfills the mission of marketing as pertains to the overall organizations mission, assists in a clear manner of evaluating the performance of marketing procedures and designs and guides implementation of a marketing plan (Anon 5). Mission statements have been found to have little or at times no disparity between similar organizations or departments. On customer targeting, marketing in particular may opt for age. Marketers usually have